Weather Location


Domino's fixes roads in move to "save" pizza

Domino's fixes roads in move to "save" pizza

Trending Videos CBSN Live »CBS This Morning Domino's CEO on how pizza chain continu…

Domino's fixes roads in move to "save" pizza

  • Trending Videos CBSN Live »
  • CBS This Morning

    Domino's CEO on how pizza chain continues to innov...

  • CBS This Morning

    Dismantling North Korea's nuclear arsenal

  • CBS This Morning

    Trump and Kim Jong Un sign historic agreement

  • CBS This Morning

    China the big winner at U.S.-N. Korea summit?

  • CBS This Morning

    Popular SUVs receive poor crash test ratings

  • CBS This Morning

    Renowned heart transplant program suspended

  • CBS This Morning

    Sen. Graham: North Korea summit "good start"

  • CBS This Morning

    Sen. Graham: China "trying to play" Trump

  • CBS This Morning

    Mylan CEO on biosimilars, Trump's drug plan

  • CBS This Morning

    Trevor Noah on turning memoir into audiobook

  • CBS Evening News

    What's at stake during the North Korea summit?

  • Trending

    Millions still driving with recalled Takata airbags

  • Trending

    IHOP's name change: Wha t does IHOb stand for?

  • Trending

    Domino's is fixing potholes to "save" pizza

  • Trending

    Buyer of this "ghost town" can own piece of the Wild West

  • Trending

    How much would it cost to reunite North and South Ko rea?

  • Trending

    Ford buys Detroit's deserted, century-old train station

  • Trending

    This litter box can spot your kitty's health issues

  • Trending

    Rare and still-functioning Apple-1 hits auction block

  • Trending

    Kate Spade started with simple wish: An unfussy handbag

  • Trending

    Anthony Bourdain used food to explore serious issues

  • Trending

    Twitter CEO blasted for patronizing Chick-fil-A

  • Trending

    Uber, Lyft eye two-wheeled business: Electric scooters

Domino's Pizza has a new menu item: asphalt. The restaurant chain says it's helping fund road repairs in four towns around the U.S., and is asking for suggestions for other communities with crumbling roads in need of repair.

"Potholes, racks and bumps can cause irreversible damage to your pizza during the drive home," the company said on its website. To illustrate its point, the site includes visuals of what can happen to a pizza when traveling in a vehicle that hits a pothole.


Domino's marketing campaign, Paving for Pizza, has had the company hiring work crews to repair five potholes in Burbank, California, eight in Bartonville, Texas, 40 in Milford, Delaware, and 150 holes in Athens, Georgia.

"This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs," Bill Scherer, the town's mayor, said in Domino's release.

Beyond the damage poorly maintained roads can cause to its pies, Domino's clearly has branding in mind -- it's adding the company's logo and tagline, "Oh yes we did," to every filled pothole.

The pizza chain could also be looking for some positive publicity in light of a health inspection last month in Tennessee, in which officials discovered rodent droppings on trays of pizza dough at a Domino's in Johnson City. A spokesperson called it "an extremely isolated incident, confined to a single store."

© 2018 CBS Interactive Inc.. All Rights Reserved.

Featured in Moneywatch

  • 20 of the coolest places to retire in the world

    Find out what activities and attractions make these 20 cities and town some of the best places to retire around the world

  • 10 products you should never buy generic

    Generics are a great way to save money in lots of cases, but here is a look at some clear exceptions


Market Data

Latest Features

  • Judge rules on AT&T-Time Warner merger â€" live stream

  • Millions still driving with recalled Takata airbags

  • Tesla laying off thousands in move to cut costs

  • Domino's is fixing potholes to "save" pizza

  • Is your workplace making you fat?

Market News

Moneywatch Spotlight

  • 6 of the safest cars on the road

  • Mark Zuckerberg grilled over data scandal

  • Russian trolls' standout Facebook ads

  • Facebook promises better privacy - and dating features - at F8

  • 5 cars drawing crowds at the New York Auto Show

Stock Watchlist

New Fire TV App

Source: Google News US Business | Netizen 24 United States

No comments